Dulux - 1000 Colours
When it comes to painting, most consumers come up against the same challenge – they can’t visualise how a colour would look in a real-world application, and VR colour apps were leaving would-be painters disappointed and uninspired.
1,000 Dulux colours were divided into 12 master hue groups that were brought to life in a home-styled space, allowing us to shoot 12, but bring to life most of their catalogue with a little retouch magic, giving the audience a real-life lens on each colour.